The Heritage Fallacy
The term ‘heritage’ has been used in the last decade or so to describe buildings whose stylistic underpinnings hearken back to virtually any architectural period prior to the 1930s. Although more or less used by lay people as an overall description of older buildings, even some professionals are now using the term in an effort to be able to communicate to the public on their terms, instead of educating the public as to the true diversity of our historic past.
The ‘heritage style’ typically combines unrelated design elements from multiple historical styles, producing a composition that is can be disproportionate, eclectic and without any specific meaning, all qualities that traditional styles have generally steered away from.
The term ‘heritage’ has been commoditized, not only in buildings, but also in many other areas of our consumer society. You can buy heritage furniture and heritage foods, including heritage meat (the meat’s heritage descriptor undoubtedly casts suspicion over the meat’s best before date!).
Automobile manufacturers have also gotten into the act. Even though the term heritage is not always stated, it is certainly implied with vehicles such as the Chrysler PT Cruiser and the Ford Mustang. Both these vehicles have been consciously designed based on older automobile designs, without relation to current or just past styles of vehicles. This seems to be a particularly North American phenomenon, similar to the ‘heritage’ building phenomenon it imitates.
One might argue that the European designed new Volkswagen Beetle follows this trend, but in fact, the new Beetle is really an evolution of the former design. Indeed the old Beetle has been continuous production since it was designed in the 1940s, and just recently ceased production. Even the new Cooper Mini is an evolution of its former design, with no intermediate designs for the model that have been thrown out in favor of past styles.
New buildings constructed after WWII were generally designed in the International Style, which began in Europe in the 1920s. This style shed much of the ornament and other superfluous decoration that had lost meaning to the collective public because of an ever shrinking world and a mixing of cultures. It looked forward to new materials, new designs and new ways of living and working. Over time, parts of this building style continued to be subjects of innovation, but became largely mechanistic and mass-produced, which for some, lost the humanistic element.
As a reaction, the Post-modern Movement attempted to regain some of the humanistic elements of prior styles instead of evolving the International Style. This was done by re-introducing ornament and even whimsy into building massing and surface treatment, but usually without specific meaning. This style was widely adopted, not because of its quality or cultural significance, but largely because of its potential for mass consumerism, even more so than the International Style.
After a relatively short while the mass consumerism truly took over, and so the style became a new vernacular, what we now know as the ‘heritage style’.
What has this ‘heritage style’ become? It is not really an architectural style, as it is without educated intent to further the process and methodology of building and cultural sign and symbolization. It refers to buildings without specific meaning, usually mediocre craftsmanship, and only vague aesthetic references to past architectural styles; vague only because something determinate would be too difficult and costly, and would take too much attention for the general public to grasp.
Unfortunately, much of the public views the heritage style as a decent (albeit quick) version of past styles. As noted however, it is not, especially considering the appropriated past styles are usually from Caucasian cultural bases, and do not represent the multi-cultural world within which we live. There in lies the fallacy. The further the heritage style evolves in our current society and culture, the less and less connection it will have with those who inhabit it.
David Poiron
2005.11.13
The ‘heritage style’ typically combines unrelated design elements from multiple historical styles, producing a composition that is can be disproportionate, eclectic and without any specific meaning, all qualities that traditional styles have generally steered away from.
The term ‘heritage’ has been commoditized, not only in buildings, but also in many other areas of our consumer society. You can buy heritage furniture and heritage foods, including heritage meat (the meat’s heritage descriptor undoubtedly casts suspicion over the meat’s best before date!).
Automobile manufacturers have also gotten into the act. Even though the term heritage is not always stated, it is certainly implied with vehicles such as the Chrysler PT Cruiser and the Ford Mustang. Both these vehicles have been consciously designed based on older automobile designs, without relation to current or just past styles of vehicles. This seems to be a particularly North American phenomenon, similar to the ‘heritage’ building phenomenon it imitates.
One might argue that the European designed new Volkswagen Beetle follows this trend, but in fact, the new Beetle is really an evolution of the former design. Indeed the old Beetle has been continuous production since it was designed in the 1940s, and just recently ceased production. Even the new Cooper Mini is an evolution of its former design, with no intermediate designs for the model that have been thrown out in favor of past styles.
New buildings constructed after WWII were generally designed in the International Style, which began in Europe in the 1920s. This style shed much of the ornament and other superfluous decoration that had lost meaning to the collective public because of an ever shrinking world and a mixing of cultures. It looked forward to new materials, new designs and new ways of living and working. Over time, parts of this building style continued to be subjects of innovation, but became largely mechanistic and mass-produced, which for some, lost the humanistic element.
As a reaction, the Post-modern Movement attempted to regain some of the humanistic elements of prior styles instead of evolving the International Style. This was done by re-introducing ornament and even whimsy into building massing and surface treatment, but usually without specific meaning. This style was widely adopted, not because of its quality or cultural significance, but largely because of its potential for mass consumerism, even more so than the International Style.
After a relatively short while the mass consumerism truly took over, and so the style became a new vernacular, what we now know as the ‘heritage style’.
What has this ‘heritage style’ become? It is not really an architectural style, as it is without educated intent to further the process and methodology of building and cultural sign and symbolization. It refers to buildings without specific meaning, usually mediocre craftsmanship, and only vague aesthetic references to past architectural styles; vague only because something determinate would be too difficult and costly, and would take too much attention for the general public to grasp.
Unfortunately, much of the public views the heritage style as a decent (albeit quick) version of past styles. As noted however, it is not, especially considering the appropriated past styles are usually from Caucasian cultural bases, and do not represent the multi-cultural world within which we live. There in lies the fallacy. The further the heritage style evolves in our current society and culture, the less and less connection it will have with those who inhabit it.
David Poiron
2005.11.13
